The Dragonfly Effect by Aaker & Smith

Title: The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change Author: Jennifer Aaker and Andy Smith Genre: Non-Fiction (Communications / Business / Social Media) Rating: Liked Did I finish?: Yes -- really enjoyable. One-sentence summary: Readable explanation of social media and how non-profits and movements can get the most out of this new technology. Why did I get this book?: Work! Source: Bought it. Do I like the cover?: Yes -- business books can be deadly boring Review: Confession -- I actually finished this in January but never got around to reviewing it even though we've discussed it at work. Unlike fiction, I don't think the distance matters in a review and in some ways, it's probably more telling what I do recall -- if I've learned the lessons this book offered! The subtitle -- Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change -- effectively explains the p