Sunday, February 27, 2011

The Dragonfly Effect by Aaker & Smith

Title: The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change
Author: Jennifer Aaker and Andy Smith

Genre: Non-Fiction (Communications / Business / Social Media)

Rating: Liked
Did I finish?: Yes -- really enjoyable.
One-sentence summary: Readable explanation of social media and how non-profits and movements can get the most out of this new technology.

Why did I get this book?: Work!
Source: Bought it.
Do I like the cover?: Yes -- business books can be deadly boring

Review: Confession -- I actually finished this in January but never got around to reviewing it even though we've discussed it at work.  Unlike fiction, I don't think the distance matters in a review and in some ways, it's probably more telling what I do recall -- if I've learned the lessons this book offered!

The subtitle -- Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change -- effectively explains the purpose of this book.  The dragonfly mentioned in the title is the motif the authors use to explain their tips: four wings/four tools.  The authors, Aaker and Smith, break down popular campaigns that used social media well and explain the hows and whys. 

The book is very easy to read -- if you've used Facebook and Twitter, then you'll understand everything the authors talk about -- and their case studies are compelling (moving even!).  Even though the examples and tips are oriented toward charities, social campaigns, and small businesses, authors and bloggers could easily take these ideas and use them to improve their own social media skills.  Anyone interested in social media would benefit from this book -- if you do your work online, you'll want to read this!


  1. I pretty much never read business-oriented books, because, like your feeling about their covers, I find them to be a snoozefest...this does sound like it might be kind of interesting though :)

  2. TBG: Exactly -- if I didn't have to read it for work, I would have passed on it -- but I was surprised at how engaging and helpful it was -- not just for my work but also for my blogging. Their website will give you an idea of their style. Very casual but smart and hip.